Discover the latest property management trends and rental market insights in Rocky Mount, NC for Q4 2025. Learn about pricing shifts, demand changes and what renters and landlords can expect as the year wraps up.
Hi everyone, Trey here with Thorne Realty Inc.
I want to give you a quick update on what we’re seeing in the leasing market and how we're protecting your bottom line.
The big headline: the market has slowed.
Industry-wide, the average Days on Market is now 26.8 days, and even after a price reduction, properties are still taking another 15 days to lease. Nearly 80% of property managers reported slower leasing this year compared to last.
The biggest factor? Pricing.
Almost half of all rentals needed at least one price reduction last quarter, and each reduction added about 11 extra days of vacancy. For a $1,900 rental, that’s roughly $700 lost—just from waiting too long to adjust the price.
This is why the first week is critical.
A 3-bedroom home should generate about 10 leads per week and at least one showing every three days.
If we’re not seeing that immediately, fast action is essential.
Modern renter behavior has also shifted.
60% of leads come in after business hours, and the most popular touring time is Saturday at 11am.
This is why we rely on self-showings and automation—because renters move on quickly if access isn’t immediate.
A few quick points that also impact DOM:
Pet-friendly homes lease faster, and nearly 88% of rentals now allow pets.
Resident Benefit Packages are becoming industry standard.
Approval criteria are loosening industry-wide, with average approved credit at 566 and income around 2.6x rent.
At Thorne Realty Inc., we monitor these benchmarks weekly and adjust quickly to minimize vacancy.
Every day on market is money lost, and our systems are built to move fast, market smart, and keep your property competitive.
Thanks for trusting us, and as always, we’re here if you have any questions about your listing or pricing strategy.
